JURNAL PUSTAKA KOMUNIKASI
Jurnal Pustaka Komunikasi is a scientific journal that publishes scientific articles specifically for the study of communication sciences. Jurnal Pustaka Komunikasi contains articles on Communication Science, communication management, advertising, journalism, public relations, broadcasting and media studies.
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"Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019"
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<![CDATA[WEB SERIES SEBAGAI KOMUNIKASI PEMASARAN DIGITAL TRAVELOKA ]]>
<![CDATA[Hamzah, Radja Erland]]>
<![CDATA[ JURNAL PUSTAKA KOMUNIKASI Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i2.714
<![CDATA[Web series is a concept of a series of programs released in the medium of the Internet, usually Youtube become the main platform for the producers of the web series. Then in the process of digital promotion, Traveloka optimize the form of web content series with the theme "Expedisi menebus janji" to introduce this products. such as presenting the ease of use traveloka application as an application that must be owned by every audience where the trip can provide ease of purchasing airline tickets, trains, and hotel booking tickets and payments such as internet and some destruction of domestic and foreign tours. Web series has ease in terms of production and budget. In contrast to advertise on television that must invest considerable cost for results that still exist in the awareness phase. Due to television advertising campaigns, advertisers can only assess the impact of an advertising campaign through a survey or Focus Group Discussion. While through digital media, advertisers can more easily measure, evaluate, and evaluate the performance of promotions directly from the audience by viewing viewers, like, and share them.]]>
<![CDATA[WEB SERIES SEBAGAI KOMUNIKASI PEMASARAN DIGITAL TRAVELOKA ]]>
<![CDATA[Radja Erland Hamzah]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i2.714
<![CDATA[Web series is a concept of a series of programs released in the medium of the Internet, usually Youtube become the main platform for the producers of the web series. Then in the process of digital promotion, Traveloka optimize the form of web content series with the theme "Expedisi menebus janji" to introduce this products. such as presenting the ease of use traveloka application as an application that must be owned by every audience where the trip can provide ease of purchasing airline tickets, trains, and hotel booking tickets and payments such as internet and some destruction of domestic and foreign tours. Web series has ease in terms of production and budget. In contrast to advertise on television that must invest considerable cost for results that still exist in the awareness phase. Due to television advertising campaigns, advertisers can only assess the impact of an advertising campaign through a survey or Focus Group Discussion. While through digital media, advertisers can more easily measure, evaluate, and evaluate the performance of promotions directly from the audience by viewing viewers, like, and share them.]]>
<![CDATA[PENGARUH KOMUNIKASI PRODUKTIF ORANGTUA TERHADAP PERKEMBANGAN EMOSI ANAK ]]>
<![CDATA[Dian Ismi Islami]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i2.704
<![CDATA[Productive communication is communication carried out from a positive way of thinking so as to produce positive words in delivering messages to the communicant so that they get positive results as well.This study aims to measure the development of Productive Communication on child development. In this study using a quantitative comparison method, this study wants to measure the influence of the large variable X (productive communication) on variable Y (development of child logistics). In the results of the study there is a variable X (VX), namely the importance of productive communication for children, in general, many respondents agree to develop productive communication with children, while in variable Y (VY) that is about developing development development of children who agree to always develop emotional development child in a positive direction. Relating to positive variable X (productive communication) to variable Y (child emotional development). Productive communication can improve children's development by 32.5%]]>
<![CDATA[TRANSFORMASI INTEGRATED MARKETING COMMUNICATION DI ERA DIGITAL ]]>
<![CDATA[Prasetya Yoga Santoso]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i2.710
<![CDATA[This study aims to determine the transformation of Integrated Marketing Communication in the Digital Age and the implementation of business people and the impact of these changes. The findings in this study describe the characteristics of online media and social media that have differences with conventional media. Currently IMC is included in IMC 4.0 where interactions can be done anywhere, anytime, and only with one online media. With the internet network, companies can market their products through online, advertorial, promotion, and sales advertisements directly in one form of media. IMC 4.0 allows only online audiences to be able to make transactions, obtain information, complain, until testimonials. Shifting from the physical store / store and now only being sold via online media where buyers see displays with catalogs, photos, videos, and dimensional and other information. The shift from conventional stores to online sales. Many conventional stores are closed and they set up online shops and online malls.]]>
<![CDATA[KOMUNIKASI PUBLIK CALON GUBERNUR PROVINSI JAWA BARAT 2018 DALAM MEMBANGUN PERSONAL BRANDING MENGGUNAKAN TWITTER ]]>
<![CDATA[Wahyu Srisadono]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i2.700
<![CDATA[Along with the development of internet technology with social media as a supporter in it, making personal branding activity becomes very open. Perception will form when one sees part of personal branding activity on social media. Social Media Twitter has a very important role for the candidates of Governor of West Java, to be able to communicate with the public, in building communication with the community and help him do personal branding to improve the image and popularity in the public eye.On that basis, in this research will see how public speaking of West Java Governor candidate in developing personal branding through social media account twitter in accordance with the eight laws of personal branding and characteristic of strong personal branding.]]>
<![CDATA[IMPLEMENTASI MANAJEMEN KOMISI PENYIARAN INDONESIA DALAM MENGAWAL ISI SIARAN TELEVISI ]]>
<![CDATA[Retno Intani]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i2.715
<![CDATA[Many interests dealing with television business effect on programs to gain demands of the market. Television programs are analogous to products or goods that are sold to other parties, in this case the audience and advertisers. The more audiences want goods (programs), the more interests that can influence on economy, social and cultural interests and also political interests. The implication is that goal of making programs are always directed to profit oriented. The Indonesian Broadcasting Commission (KPI) has its tasks to guarantee the community to have information that is appropriate and correct in accordance with human rights (Broadcasting Law 32/2002 Article 8 verse 3a). This study aims to determine the management implementation of the Indonesian Broadcasting Commission in monitoring and overseeing the content of Indonesian television broadcasting to establish healthy television programs. This study uses management theory consisting of planning, organizing actuating, controlling with constructive paradigms, qualitative approaches and descriptive methods. The results shows that KPI has implemented planning, organizing, actuating, controlling in carrying out the task of monitoring and overseeing television programs.]]>
<![CDATA[ONLINE SHOP SEBAGAI CARA BELAJAR DI KALANGAN MAHASISWA ANGKATAN 2018 FIKOM UPDM (B) ]]>
<![CDATA[Ida Fariastuti]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i2.705
<![CDATA[Online shop provides various facilities in the transaction process, whether that makes students of FIKOM UPDM (B) choose to use an online shop or something else that encourages students to choose an online shop as a way of shopping. Research Objectives (1) describe the phenomenon of online shop among students (B) of FIKOM UPDM (B). (2) To find out the factors that encourage students of FIKOM UPDM (B) choose how to shop using an online shop. This study uses the constructivism paradigm with qualitative methods. The theory used in this study is the New Media Theory. The research data sources are 5 students of FIKOM UPDM (B)who use online shop services, 1 UPDM Faculty of Communication Sciences lecturer (B) 2018 and 3 online experts. The results of this study indicate that the online shop among UPDM Faculty of Economics students (B) 2018 provides various changes in the way of shopping. Online shop has replaced many conventional shopping models into an online shop.Suggestion for students of FIKOM UPDM (B) is to use a trusted official website and choose high quality items when conducting online shop transactions.]]>
<![CDATA[PENGARUH KOMUNIKASI INTERPERSONAL GURU PENDIDIKAN AGAMA ISLAM DAN MOTIVASI TERHADAP PRESTASI BELAJAR SISWA ]]>
<![CDATA[Muhtadin Muhtadin]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i2.711
<![CDATA[This study aims to discuss the interpersonal communication interactions of PAI teachers and learning motivation towards the learning achievement of PAI students. Madrasah Aliyah Nurul Islam empties Boyolali in the academic year 2017/2018.The results of the analysis show that (1) There is a significant effect between PAI interpersonal communication and learning achievement. This can be seen from the results of t-count of -2.302 t-table -2,021. This is also corroborated by the significant value of Interpersonal Communication of 0.026. Because the significance value is 0.026 0.05, it can be concluded that there is a relationship between the variables of Interpersonal Communication on Student Learning Achievement. (2) There is a significant influence between motivation and learning achievement. This can be seen t-count -2.111 t-table -2.021. Because the value of t-count t-table is -2.111 -2.201, then motivation has competence in PAI students' learning achievement. This is also corroborated by the significant motivation value of 0.026. Because the significance value is 0.040 0.05, it can be concluded that there is a variable influence on Student Learning Achievement. (3) There are interactions between interpersonal teachers of PAI communication and motivation together (simultaneous) with learning achievement. From the results of data processing can be obtained R value of 0.386 So Interpersonal Communication and Motivation Increases learning achievement by 38.6%, while the remaining 61.4% is needed by other variables outside of this study.]]>
<![CDATA[ANALISIS PENGARUH MENONTON TAYANGAN UTTARAN DI ANTEVE TERHADAP PERILAKU SOSIAL IBU RUMAH TANGGA ]]>
<![CDATA[R. Rama Adhypoetra]]>;
<![CDATA[Yos Horta Meliala]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i2.701
<![CDATA[ANTV television station is one of the television has a flagship program that became the current phenomenon is the Indian series "Uttaran" which aired every day. This show is not only interested in teenagers but also among housewives. This research uses quantitative approach with the aim to know whether there is influence between watching impression Uttaran in ANTV to social behavior of housewife in RT 05 RW 08 Keluarahan Malaka Sari Kecamatan Duren Sawit, Jakarta Timur. The research technique used in this research is survey and technical data analysis that is tested simple regression that begins with univariate analysis for descriptive statistic and then proceed with bivariate analysis of pearson correlations. The results of this study also shows that watching uttaran impressions affect the social behavior of housewives, so H0 is rejected means that the variables watching the uttaran impressive effect positive and significan on the social behavior of housewife variables. This research needs to be examined from the side of men who notebene they can only give comments made by mothers.]]>
<![CDATA[PENGARUH ENDOSER ANGGUN C. SASMI TERHADAP PEMINATAN PENGUNAAN PRODUK SHAMPOO PANTENE DI KALANGAN MAHASISWA ]]>
<![CDATA[Nono Sungkono]]>
<![CDATA[ Jurnal Pustaka Komunikasi Vol 1, No 2 (2018): Accredited by Kemenristekdikti RI SK No. 28/E/KPT/2019 ]]>
Publisher : <![CDATA[Universitas Prof. Dr. Moestopo (Beragama) ]]>
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DOI: 10.32509/pustakom.v1i2.706
<![CDATA[The research is aimed to study the students assessment of Advertising in FIKOM UPDM (B) about Anggun C Sasmi as an endoser of the advertising of Pantene on the television. The effect between determination of shampoo pantene in FIKOM UPDM (B)s students to Anggun C Sasmi as an endorser of Pantenes advertising. The research use Theory Hierarchy of Effects and Model AIDA, correlation method with two variable, Anggun C. Sasmi as an Endorser and Determination of shampoo pantene in FIKOM UPDM(B)s students, with populations 144 students and Sample(N) 59 students by the random sampling method.The reaserch concludes that, there is effect between variable Anggun C. Sasmi as an endorser to determination of shampoo pantene in FIKOM UPDM(B)s students. That is shown by linear regression with r square ( r2 ) is 0.479, There is an effect between Anggun C. Sasmi as Endorser is 47,9% to determination of Shampoo Pantene in FIKOM UPDM(B)s students, and 52,1% is contributed by the factors out of this research.]]>
